Seafood Scotland claims the Eat More Fish campaign it launched this year has helped sales soar.

Total seafood sales in Scotland have risen 10% by value and 6% by volume [Nielsen 24w/e 3 October], compared with a value rise of 5% and volume decline of 1% in England.

"This campaign has highlighted the huge potential for increasing demand at home and abroad for our delicious, healthy seafood," said Richard Lochhead, Cabinet Secretary for Rural Affairs and the Environment.

The campaign is due to last for another six months.