Eat Natural is launching a range of bagged fruit, nuts and seed clusters, marking its first move outside the cereal bar category.
Eat Natural For Nibbling, which is rolling into Tesco now, comes in two varieties - one with Almonds, Cranberries & Cashews and the other with Apricots, Pumpkin Seeds & Chocolate. In line with the rest of the company's portfolio, the range is handmade and free from nasties.
The extension was a natural move for the company, according to co-founder Praveen Vijh, who said sales had grown 48% this year to £25m. "We expect sales to come from existing listings and impulse-specific outlets such as petrol forecourts. It is a perfect snack for impulse occasions," he said.
The range will be exclusive to Tesco until February 2008 when it will be available to the rest of the trade.
Earlier this year the company launched into the kids' arena with the introduction of a range of 'stuffed with fruit' snack bars called Eat Natural Lunchies.