Eat Natural is introducing its first seasonal bar to tap into the popularity of summer fruits.
Blueberry, Pistachio & Yoghurt Bar is made with whole chunks of fruit and nuts, and will be available from this week.
Co-founder Praveen Vijh said it would benefit from summer eating trends and a growing taste for healthy ‘superfoods’ such as blueberries. It comes after Eat Natural clocked sales growth of 48% against cereal bar growth of 14.2% [TNS year to May 2005].
The bar will be followed by a winter variant and sits alongside Eat Natural’s existing nine-bar range as well as its mini-size bars and cereal mix.