Ecover is launching a special edition household cleaning multipack to encourage consumers to switch to the eco-brand in time for their spring cleaning.

The four-pack, which will be rolled out to selected multiples in the coming months, consists of surface, bathroom and multi-surface cleaners. Two bamboo cleaning cloths will be given away free with the set, which is priced £4.89, offering a saving of £1.30. The packs, which will be available for four weeks, also include a 75p money off voucher.

"The launch represents a strategic move to extend our lines within key retailers," said marketing manager Clare Allman.


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