Ella's Kitchen is growing its organic kids' range with squeezy pasta sauces in a bid to double sales this year.
The three-strong range, available exclusively to Sainsbury's from this week, consists of international-based flavours: The Italian One, The Indian One and The American One.
It is made of organic fruit and veg and contains no 'nasties'. A pouch is priced £1.49.
Paul Lindley, who created the company two years ago, predicted company sales would double to more than £7m this year.
Ella's Kitchen is spending £1m on marketing and will be running a promotion to tie in with a movie coming out soon called Horton, based on the Dr Seuss book.
Starting this month, an on-pack promotion will run on the company's smoothies range giving kids the chance to win a trip to visit the film studios in the US.
The company doubled its pouched baby foods offering last year by adding four new flavours to the range, which is available in Tesco, Sainsbury's and Waitrose.