Ella’s Kitchen has relaunched the chilled product range it rolled out eight months ago.

The babyfood supplier this week unveiled revamped versions of its rice puddings, fromage frais and yoghurts after responding to consumer feedback by adding more fruit and replacing honey with agave syrup.

“The products were doing fine,” said Ella’s Kitchen founder Paul Lindley, “but we expect them to now do significantly better.”

The chilled range is featured in the brand’s first mainstream TV campaign, which launched on Monday and will run for five weeks. Ella’s is also adding three products to its pouched meals and cheese & tomato flavour to its Puffits snacks.