Ian Ellington was named as Walkers' new general manager this week.

Ellington, who takes up the role with immediate effect, was most recently vice president of marketing for PepsiCo UK and launched the Walkers 'Do us a Flavour' campaign.

"We have had another great year and I look forward to leading our continued success and innovation into 2010 and beyond," he said.

He replaces Richard Evans who was promoted to PepsiCo UK and Ireland president last month after Salman Amin became executive vice-president of sales and marketing.