Fine food importer Empire Foodbrokers has repackaged its No-No New York flatbread brand and extended the range to try and replicate flatbread’s success in the Big Apple.

The re-designed packs, available now, feature brighter colours to boost shelf-standout.

The brand has also added a new Mediterranean Style Sundried Tomato & Basil line (rsp: £1.99), which it described as low in fat and “100% natural”.

“NO-NO’s Flatbreads are the only authentic American-style cracker snack that is available in the UK and are all made using the finest ingredients and traditional recipes straight from New York State,” said Chandresh Patel, MD of Empire Foodbrokers.

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Flatbreads from Jacob’s (24 July 2010)