Embleton Hall Dairies is showing its support for England in the World Cup by branding packs with a 'c'mon England' strapline.

The County Durham dairy has introduced the branding on its two-litre bottles of whole and semi-skimmed, which are stocked by retailers, including Sainsbury's, in the north east.

The branding added a bit of fun and variety to bottles, said Paul Thompson, owner of the dairy. "As a smaller dairy, you need to differentiate yourself and provenance can be key," he added.