Wine drinkers are becoming more patriotic and keen to try home-grown brands.
A Food From Britain-commissioned survey found that 42% of the 1,000 people questioned had either bought English wine in the past or would consider buying it. More than a quarter of respondents thought it was just as good as wines from traditional producing countries.
Consumers showed their enthusiasm during English Wine
Week, organised by English Wine Producers, which ended on Tuesday, June 6.
Marketing director Julia Trustram-Eve said:”Many consumers were encouraged to visit vineyards and buy English wine, as well as to sample products at in-store tastings in the independent off-trade. Maybe next year the larger stores will do something too.”
Events included a Best of the South West celebratory dinner, matching courses with English wine, including sparkling wine from Camel Valley Vineyard in Bodmin, and Sharpham Pinot Noir 2003 red from Devon’s Sharpham Estate in Totnes.