Asda has racked up sales of locally sourced produce worth 1bn over the past decade. The supermarket announced the landmark 10 yeas to the day after it began working with local and ethnic suppliers.
Tesco doubled the size of its world foods range last year, while one Asda devotes 20% of shelf space to ethnic lines. Catering to ethnic shoppers and world cuisine fans has never been bigger business, says Nick Hughes
Tesco has dramatically beefed up its ethnic food offering with the launch of seven new ranges.
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