Irish beef exports to mainland Europe are expected to rise 23% to record levels this year, according to Irish food agency Bord Bia.

When the UK is included, the rise is 8% because volume has switched out of the UK following the end of the Over Thirty Months rule.

About 93% of all exports are now destined for high- value EU markets, with Bord Bia promoting Irish beef in 30 leading European retailers in nine export markets.

Bord Bia said a shortage of beef in the EU had led to France, Italy, Sweden and Spain buying more Irish beef and that it was now listed in more supermarket chains in more EU markets than beef of any other national origin.