Specialist beer importer Euroboozer is introducing Santa’s Private Reserve in time for the holiday season. 

The 5.3% abv ale, which is produced by US brewer Rogue Ales, went into Whole Foods Market this week in a 650ml bottle (rsp: £4.50 to £7). 

“I have to say that this year’s reserve is an absolute beauty,” said Euroboozer founder Martyn Railton. 

“We have no doubts that this beer will be a big success this festive season.”