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Martin Glenn has vowed to find “new and legally robust ways” to promote the health-giving qualities of frozen veg after the ASA banned a Polar Bear ad in which Birds Eye claimed its frozen peas and broccoli contained 30% more vitamins than fresh….
Gist shakes up EAT supply chain with fresh thinking. In 2009 EAT used three supply chain providers for chilled, ambient and frozen, which pushed up logistical costs for its 100 predominantly London-based stores...
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs. Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
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