European ministers have scrapped plans to allow wine-makers on the Continent to produce cheap rosé by mixing red and white wine together.
The ruling follows intense lobbying from traditional rosé producers, who were concerned about the growth of cheap imitation rosé wines, according to The Daily Telegraph.
The decision by European agriculture commissioner Mariann Fischer Boel was welcomed by traditional producers, who make rosé exclusively from the juice extracted from red grapes.
“It’s become clear over recent weeks that a majority in our wine sector believe that ending the ban on blending could undermine the image of traditional rosé,” said Fischer Boel.
“I am always prepared to listen to good arguments, and that’s why I am making this change.”