Drink Awards

Does your brand have what it takes to wow a panel of consumers and industry experts and win a coveted Grocer Drinks Award? You have until midnight on the 17 July – the deadline for The Grocer’s 2017 Drinks Awards – to find out!

This is the only retail awards scheme that identifies both branded and own label product excellence in the alcohol aisle and is open to everyone from gin and craft beer, to fruit wine and cider producers.

The unique two-step judging process – first by shoppers and then by aficionados – led to headline-grabbing wins in 2016, with a range of players, big and small, picking up gongs.

But entrants stand to win more than mere kudos. Every entry will receive a unique feedback report compiled by research experts Cambridge Market Research, including vital information on how consumers perceive the brand and data measured against a range of category norms to benchmark performance against competitors.