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Cadbury Dairy Milk's new sister brand Milka is to get a countline boost this year with new 45g bars and a £4.7m marketing push. Kraft will launch the 45g Alpine Milk and Daim-flavoured bars (rsp: 49p) next month, with four-bar multipacks...
Kraft is launching its chocolate pretzel brand Mikado in the UK, backed by a £3m marketing campaign. The pretzel sticks have been popular in France and Japan for years and still carry the logo of French biscuit maker Lu, which was bought by...
Ecover, the UK’s market leader in ecological washing and cleaning products, has appointed Rudy De Vis as its international sales and marketing manager, including the UK.
De Vis has worked with Nestlé and Kraft Foods in Belgium. From 2002, he was...
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