Kraft is investing £2m in a marketing push to try to make its salad dressings "the ketchup of salads". Kraft, which leads the £107m market with a 30% share, wants to make dressings an automatic accompaniment rather than an occasional treat. The company claims more than 65% of consumers buy bagged salads, but only one in ten uses dressings regularly. Trading controller Doug McGowan said: "The challenge is to make dressings an everyday product, rather than being kept in the cupboard for special occasions." The campaign is expected to kick off in early summer and will focus on sampling and instore tastings. {{P&P }}

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