Cadbury Trebor Bassett has pulled out all the stops to return service levels to normal as Christmas nears.
Retailers and wholesalers had feared that stocks would be hit hard as CTB struggled with supply after installing new IT in July (The Grocer, November 19, p5).
However, they now say that everything is running smoothly. The wholesale confectionery buyer who had described supply as a “nightmare” two weeks ago said: “The situation has certainly got a lot better.”
Mike Tipping, head of customer relations at CTB, said that customers would benefit greatly from its development of sophisticated IT in the long run.