Danone Waters is bringing back its Evian detox campaign as part of a £6m marketing spend for the water brand next year.

The push targets commuters and includes national radio, posters, tube and railway advertising. It kicks off on 2 January to capitalise on people's New Year's resolutions.

New labels will highlight Evian's purity and health benefits.

During last January's detox drive, Evian sales helped increase bottled water category penetration 18.3%, with Evian up 69% [Dunnhumby].