A new Fairtrade company, Wish 4 Fair Trade, set up by former Asda marketing manager Alan Clayton has won listings for its new confectionery and snack range in independents.

The 16-strong Wish 4 Fair Trade-branded range of handmade cakes, muffins, snack bars and sweets is launched this month to offer the Fairtrade category a broader variety of foods.

The Irish-based business is now in talks with the multiples. The line-up includes what it claims is the first Fairtrade selection box a Fudge & Toffee Assortment (rsp: £3.99) muffins (rsp: 89p) and snack bars (rsp: 79p).