Dairy UK is setting up a new special project group on cheese to help fight its corner against the FSA on its controversial traffic-light labelling scheme, and against Ofcom's ban on the advertising of cheese to children.

Both are issues The Grocer is fighting in its Weigh It Up! campaign. The issues are being reviewed in the next year, said Jim Begg, Dairy UK's director general. "We need positive results in 12 to 18 months," he said. Experts from the industry are being sought now."

"The dairy industry's products are suffering. We need to redefine the problems, not repeat the arguments," said Dr Ed Komorowski, Dairy UK's technical director.

Dairy UK says the new group would lobby the European Food Standards Agency and seek the help of the European Dairy ­Association. It opposes any extension of multiple traffic lights beyond processed food and ready meals and wants more promotion of the three-a-day scheme for dairy products.