Irish coffee company Bewley’s is launching its fresh ground coffee and beans in the UK.
First off the blocks is premium ground coffee range Explore, which hit Tesco and Safeway shelves this week, rsp: £2.49 for 227g. The strength of each of the Java, Colombia, Kenya and Nicaraguan varieties is indicated on packs, which also sport images of the products’ country of origin.
Packaging for the Café Blend standard range, scheduled for launch early next year and priced at £2.19 for 227g, aims to evoke the 140-year-old brand’s coffee shop origins and features images of its flagship café on Dublin’s Grafton Street.