Wrigley is upping its NPD activity for September with three additional variants.
New in Wrigley’s flavoured gums arena is Blulemberry, an unusually named variant which comes under the Juicy Fruit brand, so named because it is a combination of lemon and blueberry. It joins Juicy Fruit Strappleberry - a mix of strawberry and apple - launched last year.
Wrigley is also launching Extra Ice Mints, following on from the launch of Extra Ice chewing gum earlier this year, in a new roll pack format (rsp: 29p) and Orbit White tabs, a sugar-free tooth whitening peppermint gum (rsp: 35p).