The Fabulous Bakin' Boys brand of muffins is getting a new look and new products in its portfolio. While not losing its trade mark irreverence, the company claims the changes reflect a "more mature outlook" for the brand. What this means is a makeover for the three year old brand with redesigned packaging and new formats. Four-pack muffins are replaced with a new six pack Lunchbox Muffins format (rsp: 99p). And a new twin pack format of either blueberry or chocolate muffins will be available this month. Other new product launches scheduled this year include Fudge Brownie Bars, Eccles Cakes, Reduced Fat Flapjacks, Single Finger Chewies and Kiddies Finger Bars. {{MARKETING - P&P }}

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