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Mars is switching its Maltesers brand to Fairtrade chocolate from next year. The move will boost total sales of Fairtrade in the UK by around 10%, with Mars expecting to pay cocoa farmers another £900,000 a year on top of current prices.
Fairtrade brand Divine Chocolate dipped into the red last year after losing a major own-label contract with The Co-operative Group. The supplier, owned by Ghanaian cocoa farmers' co-operative Kuapa Kokoo, also blamed commodity costs,...
Sainsbury's has converted all its own-label chocolate Easter eggs to Fairtrade.
The retailer said all eight of its own-brand boxed chocolate gift eggs would be 100%-Fairtrade to help support cocoa growers and their communities.
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