Fairtrade mangoes have been given a boost in the UK with distribution through three supermarket chains.
The Co-operative Group, Sainsbury and Waitrose will all now be stocking the Oké branded fruit supplied by Fairtrade outfit AgroFair.
The mangoes are from the El Jardin en la Frontera association of farmers in El Oro, Ecuador, a remote region where unemployment is extremely high. The mangoes were the first in the world to be given the Fairtrade mark in 2001.
AgroFair now supplies mangoes, bananas and pineapples to UK retailers.
Sales and marketing manager Jan Castle said: "This is a really exciting development. Our Oké mangoes, Oké bananas and Oké pineapples mean the Fairtrade Fruitbowl we have promised the British consumer is literally coming to fruition."