The Fairtrade fever sweeping the grocery market looks set to spill over into wine as the first brand gains the certification.
South African portfolio Thandi, distributed by Vinfruco, has achieved Fairtrade status because of the company’s support for its grape suppliers.
Anton du Toit, chief operating officer of Vinfruco, said: “A decade ago, the core consumers of Fairtrade goods would have been boycotting all South African produce so certification is a phenomenal achievement for a project run by black South African farmers.”
The Thandi range, priced between £6.99 and £7.99, includes Chardonnay, Pinot Noir and Cabernet Sauvignon.