A Cotswolds-based dairy farmer is claiming a UK first with the launch of a Fairtrade ice cream brand.

The three-strong organic range from The Cotswold Ice Cream Company is described as the only ice cream brand in the UK to be exclusively Fairtrade, with all ingredients sourced from Fairtrade suppliers where possible.

The Italian gelato-style range's variants include vanilla bean made with Ugandan vanilla; strawberries & cream; and double chocolate. More flavours will join the line-up this year. The ice cream is made in the Italian gelato style and comes in 500ml and 125ml tubs. The company is talking to supermarkets about listings.