Sainsbury's enlisted the help of the Kenyan government, the British High Commission and the Fairtrade Foundation to get more than 100 African suppliers to attend its conference on its supply chain in the continent this week.
British shoppers bought 1.1bn worth of Fairtrade products last year 40% more than in 2009 - the Fairtrade Foundation has announced.
Next year's Fairtrade Fortnight will be themed 'show off your label' in a bid to get Fairtrade enthusiasts to encourage others to support the movement. The Fairtrade Foundation will call on manufacturers, retailers and Fairtrade licensees...
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