Fairtrade executive director Harriet Lamb, said: “We hope that the injection of new agencies actively backing the Fairtrade Foundation will help broaden our influence and enhance the success of the last ten years.”
Sales of Fairtrade marked products are expected to double in the next two years. A MORI poll commissioned by the foundation showed that 25% of the UK population recognises the Fairtrade mark. In 2002 the retail value of UK Fairtrade food sales reached £63m.
In volume, the most important Fairtrade markets internationally are in the UK ad Switzerland, with sales volume of 33,630 tonnes of Fairtrade labelled products.
Fairtrade hopes to recruit other organisations through a working breakfast in London on 16 July, hosted by the charity’s patron, George Alagiah of the BBC.