The melons, supplied by the Cooperativa de Desenvolvimento Agroindustrial Potiguar (COODAP), went into stores last month (rsp: £2.49 each in Morrisons and £2.28 in Asda). COODAP members will receive a Fairtrade premium of 10 US cents per kilo.
Their arrival in the UK is the result of a project set up in 2004 by importer Univeg Direct.
COODAP has earmarked the premium to be spent on internet access for the community. It hopes certification will also improve their children's prospects. "The launch of Fairtrade melons means Brazilian small growers gain access to the UK, which they previously thought impossible," said Fairtrade Foundation executive director Harriet Lamb.