The first rice to be certified by the Fairtrade Foundation was launched into Tesco this week as consumer demand for a wider variety of fairly traded products continues to rise.
Community Foods has launched the basmati rice in 500g packs under its Crazy Jack brand. The rice, which is grown in the foothills of the Himalayas, is produced through a partnership of 572 growers. It will be distributed to 150 Tesco stores across the country.
According to the Fairtrade Foundation, the UK is now the biggest Fairtrade market, with year-on-year sales growing 51% and topping the £140m mark.

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