Sales of Fairtrade foods have more than doubled over the past three years, according to the Fairtrade Foundation.

Fairtrade brands now account for 14% of the total UK roast and coffee market, it revealed, as Fairtrade Fortnight kicked off this morning with a Fairtrade breakfast at top London restaurant The People’s Palace.

It added that the British now drink 1.7m cups of Fairtrade tea, coffee and cocoa each day and eat 1.5m Fairtrade bananas a week.

Secretary of state for trade and industry Patricia Hewitt said: “The fact that we have recently launched an initiative in the DTI to ensure Fairtrade products are available throughout the department is testament to the quality of Fairtrade products.”

Fairtrade Fortnight will see more than 4,000 events around the country to encourage shoppers to try Fairtrade foods.