Fairy Active Foam takes washing up into the 21st century. Doing away with the need for a bowl of hot, soapy water, the foam is applied directly onto a wet sponge.
According to P&G, the product absorbs 10 times more grease than all other washing-up liquids and means that plates only require a quick rinse under the tap.
The foam comes in a 375ml pump-action dispenser at an rsp of £1.99. Refills cost £1.19.