Bernard Matthews is reinforcing its link with the traditional Christmas lunch with a 10-day TV campaign in support of its Goldon Norfolk turkey.

Four creatives run from tomorrow, shot in the style of a home video of a family sitting down to their Christmas meal - the young boy directs the film as mum carries the turkey to the table. Dad stars as 'The Carver' and the little sister as 'The Princess'. The end strapline is 'Bernard Matthews, Sponsors of Christmas Dinner'.

"Turkey is at the core of the brand, so it's fitting that we are giving major support to our turkey brand at this time of year," said marketing director Matt Pullen.