Famous Grouse blended whisky is being extended into the fast growing premixed drinks category. New sales and distribution company Maxxium is breaking with tradition by test marketing Grouse Rush in the Scottish on trade. It is also introducing a vatted malt version of the brand. Rémy Martin, meanwhile, is moving into the VS cognac category. Its VS Grand Cru will retail at £1 more than Cour-voisier and Martell. See p54. {{NEWS }}

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