Fanta has teamed up with online travel agent lastminute.com to launch a new on-pack promotion.
More than 100 million packs will carry the text-to-win promotion, offering consumers the chance to win a holiday for themselves and three friends.
Three prize winners will be drawn out every day for 80 days, said brand owner Coke.
More than 100 million packs will carry the text-to-win promotion, offering consumers the chance to win a holiday for themselves and three friends.
Three prize winners will be drawn out every day for 80 days, said brand owner Coke.
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