Coca-Cola Enterprises is building on the success of its World Cup football-shaped drinks bottles with a similar limited-edition format for Fanta in time for Hallowe'en.

From Monday, Fanta orange will be available in a 250ml Splashball format "perfect for trick-or-treaters". Images of bats, pumpkins and goblins will appear on 330ml, 500ml, two-litre and six-packs of Fanta and Sprite, excluding Zeros.

Last week Coca-Cola GB launched the first ad from its new long-term global ad campaign 'The Coke Side of Life'. The first creative, 'Happiness Factory', enters the fantasy world of a Coca-Cola vending machine.