Asda is to run a three-week promotional campaign on fruit to tie in with new movie The Fantastic Four.
The promotion, which goes
live from Thursday, is designed to encourage consumers to extend their fruit-purchasing repertoire while getting their kids to eat more fruit. It will run over 16 lines including strawberries, fresh fruit salad, apples and pineapples.
Each product will be stickered with a character from The Fantastic Four. Consumers who purchase two packs will receive a free poster. They can also enter a competition to win a family holiday to Florida.