Heinz is relaunching its Farleys baby milks with new packaging, formulation and a ready-to-feed format.
The developments will be highlighted in a £2m support campaign comprising on-pack labelling, direct marketing, sampling, consumer and trade press advertising and a new website.
New First and Second Milk formulations include nutrients found in breast milk, while packaging ­ yellow for First Milk, green for Second and lilac for Follow-On ­ aims to convey harmony with nature.