American energy drink Go Fast is landing in the UK in a new 352ml can format.

The drink, from the newly established UK franchise of Go Fast Sports & Beverage, contains a herbal blend comprising milk thistle herb, taurine, ginkgo biloba, ginseng and guarana. It also contains Australian honey for a smoother flavour.

The company was founded in the United States by skydiving champion Troy Widgery, who teamed up with sports enthusiast Kris Yule to launch the brand in the UK.

"Go Fast is a great brand and to watch how it has grown across the world is very exciting," said Yule.

The company's marketing strategy is to develop alliances with sportsmen.