Hugh Fearnley-Whittingstall has raised the £86,000 he was ordered to pay by Tesco to put his concerns about chicken welfare to the supermarket's shareholders.

The TV chef had tabled a resolution to be debated at Tesco's agm forcing the company to withdraw its claims that it supports animal welfare or to adopt minimum standards set by the RSPCA. However, Tesco had said Fearnley-Whittingstall submitted the documents too late so should bear the cost of sending the papers to investors.

Fearnley-Whittingstall raised the amount needed through an online auction and donations in just two days. “This is not just about animal welfare - it raises the question of how huge public corporations communicate with and hold themselves accountable to their shareholders and customers,” he said.