A narrow focus on home-grown produce at all costs could become the "Scrooge of festive fare", industry body the Fresh Produce Consortium has claimed.

Consumers who committed to eating only British and seasonal fruit and veg during winter faced boring meals, the FPC said.

Although there was an understandable interest in ensuring fresh produce was eaten at its best, the FPC said consumers who followed the advice of "green do-gooders" would have "rather dreary and monotonous" mealtimes.

"Limiting food choices to the UK would reduce the diverse range of produce available to consumers, particularly during certain growing seasons," said FPC chief exec Nigel Jenney.

The FPC reminded consumers of the tradition of oranges in Christmas stockings, claiming the fruit are "just as much our traditional festive fare as the Brussels sprout".