Festive lines from Air Wick get £2m push

Reckitt Benckiser has ­invested £2.5m in a new Christmas marketing campaign for its limited-edition range of festive Air Wick products. The campaign, which ­includes TV, will run from the autumn as the new air freshener products hit...

Subscribe to comprehensive insights on your industry to give you a competitive edge

Not a Subscriber? 

Subscribe to The Grocer Platinum for instant access

Already a subscriber? Login here