McCain is bidding to personally wish 175,000 consumers a Merry Christmas through an instore push.
Running until the middle of December, the manufacturer has enlisted the help of instore marketer iD Live Brand Experience.
Three teams of brand ambassadors will visit Tesco and Sainsbury stores in the north, Midlands and south of England to promote the ‘Merry McCain Christmas’ theme.
Activity will take place from a Christmas gazebo outside stores and ambassadors will distribute giveaways with every purchase of McCain Home Roasts, Wedges and Pizza Fingers.
Shoppers will also be invited to take place in a free draw to win a year’s supply of chips.