A Chrismas tree motif will adorn all its packaging, not just its special festive assortments. The company is also adding limited-edition seasonal flavours and gift packs.
Additions include Dark & Gingerbread and Milk & Spiced Fruit in 150g bars, rsp £2.99. The Miniature Bar Collection, launched last year, will increase from 12 to 24 bars and the Christmas Assortment, rsp £7.99 for a 200g box, is back for a second year. “The seasonal products and the new luxurious packaging will drive consumer interest,” said senior brand manager Nicola Brown.