Filippo Berio is launching La Traversagna Extra Virgin Olive Oil in a bid to meet growing demand for more specialist oils.

The new arrival, made from olives grown and harvested in Tuscany, marks Filippo Berio's first foray into speciality olive oils. It is available now from Waitrose, Ocado, Tesco and Booths (rsp: £7.99/500ml), and is positioned as a salad dressing and bread dip.

"With the British taste for olive oil now developing, we're proud to offer this artisan olive oil at an affordable price," said MD Walter Zanré.