Coca-Cola and brewer SABMiller have named the new chief executive for their proposed bottling joint venture in Africa.

Hüseyin M. Akin will take charge of Coca-Cola Beverages Africa next year after its establishment, which is subject to the regulatory green light.

Akin is currently deputy CEO of the beer and soft drinks operations of Turkish conglomerate Anadolu Efes and is the chairman of bottler Coca-Cola Içecek’s (CCI) subsidiary boards.

From 1 March 2015, he will lead the strategic and integration planning for the new company which will serve 12 high-growth countries in Southern and East Africa and account for approximately 40% of all Coke’s beverage volumes in the continent.

“This is a very exciting opportunity to lead the world’s newest Coca-Cola bottler,” Akin said. “As the continent’s largest bottler, Coca-Cola Beverages Africa has a generations-long growth opportunity ahead of it. The next few years will be critical as we merge and integrate the new business, in readiness to deliver its full potential.”

The Coca-Cola Company and SABMiller agreed to combine the bottling operations of their non-alcoholic ready-to-drink beverages businesses in Africa at the end of November in an effort to broaden their ranges.

Set to be headquartered in South Africa, Coca-Cola Beverages Africa will have more than 30 bottling plants and about 14,000 employees across the continent.