Procter & Gamble is currently determining which elements of its UK operation will transfer to new Duracell owner Berkshire Hathaway.
Work is ongoing to understand who will move following last week’s announcement of the planned acquisition by Warren Buffett’s company. Duracell has no dedicated office in the UK and all operations are managed from P&G offices, as with other brands.
Duracell sales and commercial functions are currently undertaken by a combination of dedicated teams on Duracell and staff who work across multiple brands.
“We expect this deal to close in H2 2015, and employees and manufacturing centres will operate under the management of P&G during this interim period,” P&G said in a statement.
Duracell has a global workforce of 2,700 and operates from an HQ in the US as well as regional hubs, and manufacturing sites in Belgium, the US and China.
Meanwhile, industry insiders have suggested splitting from P&G will give Duracell greater freedom to focus on innovating for a changing market where batteries are increasingly integrated into devices such as smartphones.
“Intel has built a business around being a component in other manufacturers’ machines,” said Aidan Bocci, CEO of strategy consultancy Commercial Advantage. “Duracell could potentially shift to become known as the integrated battery brand of choice.”