Leading Californian wine maker Gallo is encouraging consumers to trade up to fine wines with the launch of its Coastal range (rsp: £9.99). Vice-president of international market Adam Burck said: "Things have changed since we first came to the UK, when there was no Californian market. "In the last few years consumers have been more willing to buy at higher prices. "These wines are an introduction to the terroir of the Californian coastal region and they give the consumers the chance to experience more complex styles." {{DRINKS }}